About us

Aloga Equestrian was created by the Allen Family alongside a team of professional equestrians and expert designers. 

We have spent the past three years developing and testing projects in our stables to bring a collection of high-quality, affordable professional blankets to the industry. Our goal is to manufacture performance products that stand the test of time. 

This commitment is reflected in the functionality and quality of every product we produce.

At the heart of Aloga is the Allen family, each member bringing their unique expertise and love for equestrian sport to create a brand that stands for excellence, innovation, and dedication.

Meet the Allen Family

Bertram Allen

An internationally acclaimed showjumper, Bertram Allen brings unparalleled expertise and competitive edge to Aloga Equestrian. His list of achievements include representing Ireland at the 2020 Olympic Games in Tokyo, numerous international 5* Grand Prix wins, Nations Cups and European Championships medals, along with being the youngest-ever winner of a Global Champions Tour Grand Prix. His insights from the showjumping world have helped in curating high-quality products and organizing top-notch events. Bertram's commitment to the sport ensures that Aloga stays at the forefront of equestrian excellence.

Harry Allen

At the age of only 23 Harry is a winner of the coveted Longines Rising Star award, the 7-year-old World Champion and 5 European championship medals, including double gold at the Pony European Championships and a bronze medal at the 2022 Young Rider European championships. His fresh perspective and innovative ideas have been vital in expanding Aloga's horizons. Harry's involvement in product testing and development ensures that Aloga's offerings meet the rigorous demands of modern equestrian sports.

April Allen

Drawing on her extensive experience with both young stock and Grand Prix horses, April ensures each product meets the highest standards of comfort, flexibility, and durability. April's hands-on approach involves designing blankets that accommodate growing horses and subjecting them to the demands of elite competitors, incorporating professional feedback for continuous improvement. Her practical insights and dedication to quality help maintain Aloga’s reputation for excellence in the equestrian community.

Grace Allen

With a lifelong love for horses and a background in equestrian sports and hospitality, Grace plays a key role in the daily operations. Her experience in the sport and passion for horses contribute to Aloga's dedication to comfort, safety, and performance. Grace's efforts have supported Aloga's growth in the equestrian industry.

Our Commitment

At Aloga Equestrian, we are more than just a brand; we are a family dedicated to the equestrian sport. Our mission is to enhance the bond between horse and rider through exceptional products, services, and events. We invite you to join us on this journey and experience the passion, innovation, and excellence that define Aloga Equestrian.

The Aloga Brands

Aloga Equestrian

Specializing in horse blankets, Aloga Equestrian combines functionality with style. Our products are designed with the utmost care, using high-quality materials to ensure comfort and durability. Whether for training, competition, or leisure, Aloga Equestrian blankets provide the best for your horse.

Aloga Auction

Aloga Auction is a premier platform showcasing the finest showjumping and dressage talents lead by Bertram Allen, Harry Allen, Maxi Lill and Laurens Meynaerts. Our auctions bring together top-tier horses and discerning buyers, ensuring that every equestrian enthusiast finds their perfect match

Aloga Shows at Sentower

Aloga's commitment to excellence is exemplified in our shows at Sentower. These events are meticulously organized to provide a top-tier competitive environment. With state-of-the-art facilities and a welcoming atmosphere, Aloga Shows at Sentower are a highlight of the equestrian calendar, attracting talent from around the world.