Aloga Equestrian is proud to announce that its range of premium horse blankets and accessories will now be available through Emmers Equestrian, marking an exciting new chapter for the brand as it expands into mainland Europe.
Founded by Irish Olympic Showjumper Bertram Allen and family alongside a team of expert designers, Aloga Equestrian was created with performance, quality, and comfort at its core. Built from firsthand experience at the highest levels of international show jumping, the brand has earned a reputation for producing professional-grade horse rugs and accessories designed to meet the demands of elite competition horses while delivering everyday durability, comfort, and style.
As one of Europe’s leading international riders, Bertram Allen understands the importance of reliable, high-performance equipment both at home and on the global circuit. Aloga Equestrian combines technical functionality with refined design, offering products trusted by professionals and amateur riders alike.
The partnership with Emmers Equestrian brings together two highly respected names within the European equestrian industry. With multiple retail locations across Belgium and a strong reputation for premium products, expert service, and deep roots within the equestrian community, Emmers Equestrian provides the ideal platform for the continued growth of the Aloga Equestrian brand across Europe.
Speaking about the launch, co-founder Grace Allen said:
“Our first step into retail in mainland Europe is a very exciting milestone for us. Being positioned alongside other like-minded, professional brands is something we are incredibly proud of, and having knowledgeable, educated staff in-store is hugely important to the experience we want to create.
It also gives customers the opportunity to touch, feel, and experience the products in person, which is invaluable.
Launching within the Emmers store Sentower Park made perfect sense for us because of the close relationship we have with Sentower Park as it is where we hold the Aloga Auction annually. It felt natural that customers visiting the venue should also be able to purchase Aloga Equestrian products directly in-store.”
Lize Olaerts, Head of Marketing & E-commerce at Emmers Equestrian shared ‘At Emmers Equestrian, we continuously look for brands that truly add value in terms of performance, innovation, and experience for both horse and rider. Aloga Equestrian perfectly reflects that vision. The brand combines the expertise of Olympic rider Bertram Allen with a highly professional team behind the scenes, resulting in a premium collection built on real top-level experience.
We are extremely proud to become the first retailer in mainland Europe to offer Aloga Equestrian and to further strengthen our position as a trendsetter within the equestrian industry, with more than 200 premium brands available in-house.
From the very beginning, the collaboration with Team Aloga has been incredibly smooth and ambitious, which immediately translated into an exceptional launch event in our flagship store in Hamont. Through this VIP Evening, we want to give our customers more than just a product launch, we want to offer them a unique experience filled with expert insights, innovation, and genuine connection with the sport.’
As part of the launch, customers will also have the opportunity to attend an exclusive Learning Live event with Bertram Allen and longtime groom Kate Duffy during the Emmers Equestrian Open Doors event on May 26th.
The event will give attendees a behind-the-scenes opportunity to hear directly from Bertram and Kate, ask questions about horse management and top-level competition, and discover the inspiration behind the Aloga Equestrian collection. Guests will also be able to shop the range in person and receive a special Aloga goodie bag.
To celebrate the launch, the Aloga Equestrian collection will also be available with a 10% discount during the Emmers Equestrian Open Doors event.
For more information, visit Emmers Equestrian.