ABOUT US

At the heart of Aloga is the Allen family, each member bringing their unique expertise and love for equestrian sport to create a brand that stands for excellence, performance and dedication.

Aloga Equestrian has been created alongside a team of professional equestrians and expert designers. 

Bertram Allen

An internationally acclaimed showjumper, Bertram Allen brings unparalleled expertise and competitive edge to Aloga Equestrian. His list of achievements include representing Ireland at the 2020 Olympic Games in Tokyo, numerous international 5* Grand Prix wins, Nations Cups and European Championships medals, along with being the youngest-ever winner of a Global Champions Tour Grand Prix. His insights from the showjumping world have helped in curating high-quality products and organizing top-notch events. Bertram's commitment to the sport ensures that Aloga stays at the forefront of equestrian excellence.

HARRY ALLEN

At the age of only 23 Harry is a winner of the coveted Longines Rising Star award, the 7-year-old World Champion and 5 European championship medals, including double gold at the Pony European Championships and a bronze medal at the 2022 Young Rider European championships. His fresh perspective and innovative ideas have been vital in expanding Aloga's horizons. Harry's involvement in product testing and development ensures that Aloga's offerings meet the rigorous demands of modern equestrian sports.

GRACE ALLEN

With a lifelong love for horses and a background in equestrian sports and hospitality, Grace plays a key role in the daily operations. Her experience in the sport and passion for horses contribute to Aloga's dedication to comfort, safety, and performance. Grace's efforts have supported Aloga's growth in the equestrian industry.

APRIL ALLEN

Drawing on her extensive experience with both young stock and Grand Prix horses, April ensures each product meets the highest standards of comfort, flexibility, and durability. April's hands-on approach involves designing blankets that accommodate growing horses and subjecting them to the demands of elite competitors, incorporating professional feedback for continuous improvement. Her practical insights and dedication to quality help maintain Aloga’s reputation for excellence in the equestrian community.

ALOGA BRANDS

Learn more about our partner brands.

1 of 3