This year’s 150th Dublin Horse Show is set to be an unforgettable celebration of sport, tradition, and equestrian excellence. For Aloga Equestrian, it holds an especially meaningful place in to our team.
As we showcase the full Aloga Equestrian range at this iconic event, we’re returning to the very grounds where it all began. The RDS isn’t just a show venue for us, it’s home turf. It’s where founders Bertram and Harry Allen took their earliest steps into the world of showjumping. Now, with Aloga, we’re proud to return not just as riders, but as producers of high performance equestrian products.
Visit the Aloga Stand, E11
Join us at our Aloga stand in the Main Hall, stand E11 for an immersive experience into the world of premium equestrian gear. We’ll be exhibiting our full product range, designed to perform at the highest level, from everyday turnout blankets to our performance saddle pads trusted by top international riders.
Win a Course Walk with Bertram Allen
To celebrate this special milestone at the 150th Dublin Horse Show, Aloga is offering one lucky visitor the exclusive opportunity to join Bertram Allen to walk the course in the iconic Main Arena ahead of the Dublin Stakes on Saturday 9th August. This is your chance to see the course through the eyes of one of Ireland’s top international riders and gain rare insights into how he prepares to compete at the highest level. Whether you're a rider, trainer, or passionate fan, this behind-the-scenes experience is truly unforgettable. To enter register here before Friday 1st August. Winner will be contacted directly by the Aloga Team. https://aloga-equestrian.com/pages/course-walk-competition
Here’s what to expect at the Aloga stand:
- Exclusive Dublin Horse Show discounts on the full Aloga range
- Expert blanketing advice tailored to your horse’s individual needs
- Special appearances from International Aloga riders
- Entry to our €2000 Winter Wardrobe Giveaway. One lucky visitor will win a complete Aloga blanket collection, ensuring your horse is winter-ready in style
Whether you're a returning customer or discovering Aloga for the first time, our team is excited to meet you, share our story, and help you gear up for the season ahead.
Why Dublin is Different
For Bertram and Harry, the Dublin Horse Show isn’t just another fixture on the calendar, it’s where their competitive careers first took shape. From ponies and juniors to the international ring, Dublin has been central to their journey in the sport. Aloga was born from those same roots: a deep understanding of what horses need to perform at their best, built by riders, for riders.
That’s why this year’s show, marking its 150th anniversary, feels like the perfect place to celebrate how far we’ve come, and to share what’s next.
We can’t wait to see you there.